Following the voting stage outlined in my previous two posts (Experiences with Innovation Launch Pad & Innovation Launch Pad Update), my proposal to save the Government £17,880,000 on their web hosting finished in third position. Based on the Approval Rating I’m happy to say that I was invited to the mentoring stages of the program.
The Google keyword tool is a great asset when doing your keyword research, it allows you to view the search volumes, keyword competition and estimated cost per click.
When doing keyword research you need to look out for some specific things to determine whether the keyword is worth targeting. The first thing you look at is the search volume. You need to know this so you can determine whether the keyword is worth targeting or not, if the keyword only gets 10 searches per month its fairly safe to say you’ll be wasting your time.