In the SEO series I have been talking about how you can get your site indexed, using the Google keyword tool and your site’s architecture. By now your site should have great architecture, be indexed in Google and have a list of keywords.
Now we move onto rankings and how to move up in the SERPs (Search engine rankings position). Any good SEO campaign will begin with an On-Page SEO strategy, only when you’re confident that this is in good shape should you consider moving onto Off-Page SEO.
Before you start your On-Page SEO the first thing you should know is why you are doing it and how do Google and other search engines use it.
The reason behind On-Page SEO is so that Google knows what your web page is about. If your page is empty or is solely a flash site which Google cannot read then how is Google supposed to know what your site is about? This is why many of the suggestions below include adding keywords to certain areas of your website and in specific ways.
There are many different factors to consider when completing your On-Page SEO. A lot of the time people can be all over the place when completing On-Page SEO which means some things get overlooked. Follow our On-Page SEO guide to have some seriously great On-Page SEO for your site.